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Body For Life

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Body for Life

It’s a best-selling book that helped transform millions of lives, and a global fitness challenge. The corner stone on which EAS was built is a simple, yet powerful message: you have to be ready mentally to make a change; and with the combination of exercise and eating right, you can achieve remarkable results. When EAS decided to launch a line of nutrition products to help existing and new followers achieve their goals, they needed a campaign that would promote more than a new line of products: it needed to promote a new way of looking at life. We developed the strategy “Don’t Diet. Liveit!” then invited the masses to start living life.

 

Services provided
• Brand strategy
• Brand messaging
• Marketing & advertising

 
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