Carbs have always gotten a bad rap. For years, people have been told that they will just add to your waistline and to avoid them at all cost. But they can also be great sources of energy for workouts and daily life. Carb Dynamx helps your body maximize those carbs, and turn them into fuel, not fat. This meant we not only had to launch this new product but educate the consumer on the benefits of carbs in their diet. We decided simple was the best way to go. The campaign used a visually driven approach of showing carbs as a source for energy. Copy detailed the benefits of having them in your diet and how CarbDynamX will help you get the most out of them.