Melinda’s Pepper Sauces
Taste Melinda’s and you’ll know right away why Top Chefs, Foodies and Critics alike make it their choice of Pepper Sauce. So when they wanted to freshen up their brand and spice up sales, they came to us. They already had a logo and packaging but lacked the brand’s essence and essential identity to communicate their value proposition and differentiate themselves in the marketplace. Working together, we helped them rediscover why that started Melinda’s to begin with. Inspired by their defined essence “Passionately Crafted Pepper Sauce” we were able to help them bring all the ingredients together to create the perfect recipe for success.