When NFL quarterback Kyle Boller and his wife Carrie were introduced to an ancient recipe that transformed the health of their family, they knew they had to share it with the world. That’s when PHIVEbar was born and where we came in. They already had the name and logo but needed help uncovering their essence to bring the brand to life. We developed the strategy “Inspired Nutrition” to help educate customers on the importance of proper nutrition while positioning PHIVEbar as a unique alternative to all of the other bars out there. Work included updating their logo, developing the identity, packaging and print campaign. The results, retailers and shoppers alike have been snatching them up which translates to very healthy sales.