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Premier

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Premier

Jerome’s Furniture wanted to launch a premier department that would carry higher-end, on-trend merchandise at great values. This was an opportunity to capture the Jerome’s customer who were looking to embrace the latest furniture designs and interested in paying higher price-points for them. The look and feel of the furniture, as well as the construction quality, was at the level found in stores like West Elm, Crate & Barrel and Restoration Hardware, but sold at a price that is 40-50% less. We were first tasked with developing the identity and for this unique department which started with the logo and identity but quickly developed into the retail environment, in-store communications, marketing and advertising.

 

Services provided
• Brand audit & analysis
• Brand development
• Brand strategy
• Brand identity
• Brand messaging
• Customer journey mapping
• Interactive design
• Marketing & advertising
• Signage and environments

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