sexualhealth.jpg

SEXUALHEALTH.COM

sexualhealth.jpg

sexualhealth.com

“Do It” is a concept that is meant to provide stopping power and be a memorable campaign for Sexualhealth.com. By taking a phrase with a double meaning and partnering it with relatively every day moments or places, it adds a little smile to a serious subject and makes STD testing approachable and not scary or something taboo. The campaign is meant to have a fun, engaging tone that allows the target market to connect with the brand and see how their services fit perfectly into their busy lives. It plays up the importance and differentiators that sexualhealth.com provides - privacy, speed, ease, convenience and quality.

 

Services provided
• Brand strategy
• Brand messaging
• Marketing & advertising

SEXUALHEALTH.COM

Do It provided stopping power and was a memorable campaign for Sexualhealth.com. By taking a phrase with a double meaning and partnering it with relatively every day moments or places, it added a little smile to a serious subject and made STD testing approachable and not scary or something taboo. The campaign had a fun, engaging tone that allowed the target market to connect and see how the service fit perfectly into their busy lives. It played up the importance and differentiators that sexualhealth.com provided - privacy, speed, ease, convenience and quality.