Value City Furniture
One of the largest furniture retailers in America, American Signature, Inc. faced an increasingly competitive category and as a result, significant sales and traffic erosion. It's flagship retail brand, Value City Furniture was in need of a 360-degree re-brand. We helped to re-engineer the brand from the store forward. Using the new brand essence "Value Unveiled" and partnering with various outsource and internal groups to develop the brand blueprint. Stores were completely re-merchandised, re-designed and re-signed to reflect the new brand giving Value City Furniture a fresh, informative and memorable in-store experience.