Mead is an ancient alcoholic drink. Many claim it is the oldest alcoholic beverage on Earth, and they may be right. Wherever there were flowers, bees, and honey there was probably Mead being made. So it was only natural that Wessels Honey - an established family owned producer of organic honey decided to expand into Mead wines. They asked us for a fresh take on a product known for Irish castles and guys with beards. They wanted the product to feel upscale and appeal to a broader audience. We developed the logo, identity and packaging for their entire line of handcrafted mead wines. Their response ... sweet!