I stress, therefore iChill.

Over 70 million Americans have to deal with a lack of sleep. Sleep deprivation and the inability to relax can lead to weight gain, decreased productivity, poor focus, moodiness, and a whole host of other health-related problems. So, when the makers of iChill asked us to help promote their line of relaxation shots, we told them to relax, we've got you covered. We developed an approach that leveraged the brand name, iChill, with a campaign that was distinctive, memorable, and very relatable.