Luxury for less.

Jerome’s Furniture wanted to launch a premier department that would carry higher-end, on-trend merchandise at great value. This was an opportunity to capture Jerome’s customers who were looking to embrace the latest furniture designs and were interested in paying higher price points for them. The look and feel of the furniture, as well as the construction quality, was at the level found in stores like West Elm, Crate & Barrel, and Restoration Hardware, but sold at a price that is 40-50% less. We were first tasked with developing the identity for this unique department which started with the logo and identity but quickly developed into the retail environment, in-store communications, and marketing.