Rising above.

Valdes Engineering Company is a highly respected engineering firm providing a wide range of services to specified industries. With a substantial growth objective, they needed a strong market positioning that differentiated them from their competitors. We started by uncovering the brand values and attributes. Next, we developed the brand positioning “Rising Above”. Finally, we redesigned their logo and developed their brand identity and expression which told the world if you want high-quality engineering solutions, it's time to rise above.