Conn’s HomePlus

Brand Strategy
Integrated Campaign
Television production:
Concrete + Clay
Director:
Paul Schneider
Post:
Mission Control

Believe in possibilities.

Conn's HomePlus is a specialty retailer of home goods with over 170 stores across 15 states in the Southern United States. Their unique in-house credit program is tailored to help customers with good credit, or those who are building it, get approved. We created the theme "Believe in Possibilities" to promote their financing value proposition and boost sales during the holiday season. For television, our spokesperson, Andrew Kennedy visits the most iconic of Christmas figures — Santa, Santa’s Elves, and even Scrooge. He shows them what’s possible with the Low Payment Finder tool and how it can make all their holiday wishes come true — or just make them a whole lot easier.

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