Sleep Outfitters
Brand development
Brand Strategy
Brand Identity
Environmental Branding
Interactive
Integrated Campaign
Television production: Concrete + Clay
Director: Paul Schneider
Post: Mission Control
Sleep. Solved.
Sleep Outfitters operated retail stores throughout the Central and Eastern United States under three brand names. They approached us to engage in a rebrand of the entire company that involved a roll-up of all retail brands into one master brand, developing the brand essence, brand strategy, and identity then executing all touch-points from company culture to customer shopping experience. The result is a completely new experience as relaxing and comfortable as the mattresses they sell.