I’m a Creative Director with 25+ years of experience helping brands solve business problems through strategy, creative leadership, and design.
I’ve worked across retail, CPG, B2B, B2C, and DTC, from brand strategy and identity to campaigns, retail, content, digital, and customer experience. I’ve led teams, partnered with senior stakeholders, and stayed close to the work from the first conversation to final execution.
I like being involved. Sometimes that means setting the direction and leading a team. Sometimes it means presenting the work, working through a problem with a client, or getting into the details myself.
The best projects are collaborative. I value clear thinking, direct communication, low ego, and working with people who want to make the work better. The process should be productive, but it should also be enjoyable.
Today, I partner directly with agencies, brands, and internal teams across creative direction, art direction, and design. I’m available for freelance and contract assignments and open to the right full-time opportunity.
Some assignments need one experienced person who can move from strategy through execution. Others need a broader team. When that happens, I bring in trusted strategists, writers, designers, photographers, developers, producers, and other specialists I’ve worked with over the years.
The goal is pretty simple: get the right people around the problem, keep the process clear, and make work everyone feels good about putting into the world.