Erehwon Mountain Outfitters

Erehwon Mountain Outfitters, a regional chain of outdoor sporting goods stores, wanted to strengthen its position as the destination for everything outdoors. We developed the Your Adventure Starts Here integrated campaign, shifting the focus from just products and price to the experiences, discoveries, and personal journeys the right gear makes possible. What began as an advertising campaign expanded across in-store, outdoor, and direct mail, creating a unified brand presence that reinforced Erehwon as the place to find everything needed for the adventure ahead.