Charlotte Gourmet Daily was founded by two chefs on a mission to make high-end food more accessible to everyone. Sourcing fresh, organic ingredients from local farms, they craft every dish from scratch the day it’s delivered. We developed their brand strategy, identity, and the positioning line “Have delicious delivered today” inviting diners to indulge in decadent delights delivered straight to their doorsteps. The result? Orders flew in and CGD was recognized as one of the hottest new companies in Charlotte.