Conn’s HomePlus

Conn’s built its reputation on making purchases possible through accessible financing. During the holidays, that advantage became the heart of the campaign. Under the theme “Believe in Possibilities,” a series of TV spots used humor and storytelling to show how Conn’s Low Payment Finder could turn big wishes into attainable ones. The campaign delivered a double-digit lift in holiday sales and reinforced Conn’s role as a retailer built around real customer needs.