Melinda’s hot Sauces

Known for balancing heat with flavor, Melinda’s had a loyal following but needed a clearer point of view as the brand scaled. The work defined a strong brand essence, “Passionately Crafted Hot Sauces,” and the positioning “Inspired Flavor.” That foundation came to life through an expressive, handcrafted visual language and a cohesive campaign celebrating culinary creativity. The result was a differentiated brand presence that honored Melinda’s roots while supporting growth.