Melinda’s Hot Sauces are a favorite among chefs and food lovers for their balance of heat and flavor, blending global peppers with fresh ingredients like carrots, onions, garlic, and lime. We defined their brand essence, “Passionately Crafted Hot Sauces,” and the positioning, “Inspired Flavor,” then brought it to life through an artistic, handmade expression and a cohesive campaign celebrating their craft and the bold culinary creations their sauces inspire.