Sleep Outfitters operated stores across the Central and Eastern U.S. under three different names. They partnered with us to unify those brands under one master identity. Together, we defined the brand essence “Smarter Sleep Solutions,” the strategy “Outfitting you for life-changing sleep,” and created a fresh identity and in-store expression. From company culture to the customer experience, every touchpoint was reimagined, delivering a cohesive, relaxing brand experience as comfortable as the mattresses they sell.