Sleep Outfitters

Following its acquisition by Tempur-Sealy, Sleep Outfitters needed to bring three regional mattress retailers together under a single brand. The consolidation presented an opportunity to rethink how people shop a category often defined by confusion, mistrust, and overwhelming choice. We developed the brand essence Smarter Sleep Solutions, creating a strategy, identity, and experience built around helping people shop with greater confidence. The work extended across retail design, merchandising, communications, digital, advertising, and company culture, resulting in a cohesive customer experience that helped drive double-digit year-over-year sales growth and earn thousands of 5-star Google reviews.