sleep outfitters

When Tempur Sealy International acquired Sleep Outfitters, it marked the company’s first major move from manufacturing into retail. We helped rebrand the business, beginning with the essence “Smarter Sleep Solutions” and the strategy “Outfitting You for Life-Changing Sleep.” From culture and store design to merchandising and communications, every touchpoint was reimagined to create a more cohesive, customer-centered retail experience.