Myoplex

EAS set out to expand Myoplex from a hardcore bodybuilding staple into a performance brand for anyone pushing to be better. The opportunity was to shift perception without losing credibility. Anchored by the rallying cry “Feed Your Potential,” the work positioned Myoplex as a performance partner for everyday competitors, not just elite athletes. A bold, inclusive campaign helped unlock mass-market retail distribution, earned features in Men’s Health, Women’s Health, and Sports Illustrated, and fueled a 200% increase in sales and buy-in to Walmart and Target.