EAS set out to take Myoplex, their leading line of sports nutrition products, from muscle gods to weekend warriors, from specialty stores to mass-market retailers. With the rallying cry “Feed Your Potential,” we positioned it as the performance partner for anyone looking to compete at a higher level and live a healthier life. Featured in Men’s Health, Women’s Health, and Sports Illustrated, the campaign fueled a 200% sales jump and won buy-in from Target and Walmart, dramatically expanding their reach.