Myoplex

EAS set out to expand Myoplex from a hardcore bodybuilding staple into a performance brand for anyone pushing to be better. The opportunity was to shift perception without losing credibility. Anchored by the rallying cry “Feed Your Potential,” the work positioned Myoplex as a performance partner for everyday competitors, not just elite athletes. The campaign included print advertising in Men’s Health, Women’s Health, and Sports Illustrated, along with national outdoor placements. Together, the work supported a 200% increase in sales and secured mass-market buy-in from Walmart and Target.