Myoplex

Myoplex had built a loyal following through specialty retailers like GNC, but expanding into mass retail required the brand to appeal to a much broader audience. We repositioned Myoplex from a niche bodybuilding product to a performance brand for active consumers, and created the integrated Feed Your Potential campaign across print, digital, social, and out-of-home. The work helped drive a 200% year-over-year sales increase and contributed to Myoplex securing distribution at both Target and Walmart.