For years, consumers were told to fear carbs. But carbs are also a powerful source of energy for workouts and everyday life. Carb Dynamx was designed to help the body turn carbs into fuel, not fat, so our challenge was not only to launch the product but alsoto reframe how people see carbs. We kept it simple: bold visuals showed carbs as an energy source, while clear messaging explained their benefits and how Carb Dynamx helps maximize them.